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Red Nucleus Training Institute

Providing on-demand and custom training solutions

Communicating and Creating Value

Communicating and Creating Value

Communicating and Creating Value

Half-day workshop| Essential Skills

The process of selling has changed forever. The difference between sales professionals who thrive and those who struggle to survive is how well they harness and align the value of their products and services to customers. There is a widening gap between what companies offer and what customers actually value and are willing to pay for.

Module Details

Upon completion of Communicating and Creating Value™, participants can expect to immediately improve their ability to develop and communicate a compelling value proposition that aligns with customers’ strategic objectives.

Participants will also master the tools and tactics necessary to create unique value propositions and effectively communicate with customers.

  • Identify the reasons customers buy products and services
  • Recognize and manage customers’ perceptions of “value”
  • Distinguish between value statements and value propositions
  • Communicate unique product values in the customer’s terms
  • Evaluate the effectiveness and impact of value propositions used in selling situations


  • A customized live or virtual interactive instructor-led workshop, facilitated by trainers with extensive experience
  • Prework and post-work, including online modules and Red Nucleus’s proprietary learning reinforcement and message sustainability tool, UNIFY Reinforce™

Interested in learning more about this course?