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Commercial

Red Nucleus’s strategic commercial solutions set up clients for practical long-term success

WHY RED NUCLEUS COMMERCIAL SOLUTIONS?

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Focused Understanding of Market and Commercial Needs

Our consultants drive toward nuanced commercial strategies unique to specific market dynamics while balancing practical execution considerations.

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Experienced Leadership and Thought Partnership

Engaged leaders will partner with you every step of the project from initial sale through final deliverable; the team at the pitch is the team that will deliver the project.

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One Red Nucleus Team

Integrated people across our R&D scientific, medical communications, commercial, access, and training teams allow for integrating the right expertise to supplement ongoing projects.

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Proven Results and Unwavering Commitment

Red Nucleus has supported 200+ NME andindication launches with industry-leading client satisfaction/Net Promoter scores (90%+); our unrelenting focus on quality and outcomes drives long-term partnerships with our clients.

COMMERCIAL SOLUTIONS

Commercial Solutions and Expertise in NPP, Launch, Marketing, and Sales

NEW PRODUCT PLANNING

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Situation Analysis

What does the market that you are entering look like?

• Opportunity Assessment & Forecast

• Market Landscape Assessment

• Competitive Assessment

• Patient Journey and Buying Process

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Product and Corporate Strategy

What is the commercial potential, and how does it fit in your company?

• Therapeutic Area Strategy

• Clinical Development Strategy

• TPP Testing and Refinement

• Indication Prioritization

• Portfolio Strategy

• Commercial Diligence & Forecasting

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Stakeholder Engagement

Whom should you engage and how?

• Go to Market Strategy

• KOL Identification & Segmentation

• Account, HCP, Patient Targeting, & Segmentation

Launch

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Organizational Growth

How should your organization grow as it prepares for launch?

• Commercial Org Planning & Buildout

• Launch Budgeting

• Organization Model Design

• Change Management

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Launch Strategy

What is your cross-functional launch strategy to positively impact patients and physicians?

• Launch Audit/Readiness Diagnostic

• Launch Readiness Reviews

• Launch Strategy Workshops

• Cross-Functional Integrated Launch Strategy

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Launch Execution

Who should be doing what by when as you approach launch?

• Launch Roadmap

• Strategic Launch Management

• Launch KPIs & Metrics

• Launch Core Team & Governance

MARKETING & SALES

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Product Performance

How is your product performing on the market?

• KPI/Metrics Design

• ATU, Performance Monitoring/Optimization

• Account & HCP Targeting

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Commercial Strategy

How should your strategy evolve considering changing market dynamics and performance?

• Franchise, Brand, Tactical Planning

• Brand Positioning & Messaging

• Strategic Market Research & Analytics

• Competitive Strategy & Wargames

• Customer-Facing Model Design/Engagement

• LoE/Lifecycle Strategy & Management

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Agency Services & Execution

How can we execute on core commercial tactics?

• Digital (Websites, P2P, Videos, Graphics, XR)

• Congress Logistics & Execution

• 1:1 HCP Engagement/Slide Decks

• Ad Boards (Content, Facilitation, Logistics)

• Training Content Development & Deployment

• Meeting/Event Production and Engagement

Let's start the conversation.

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