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February 07, 2023

Market Access Analytics


Red Nucleus Market Access Analytics LogoRed Nucleus Market Access Analytics Logo

Insights-Driven Commercial Decision Making and Strategy Development

In the life sciences market, dynamics can change rapidly, affecting across various business functions. We bring data-driven market insights to make critical business decisions; minimizing negative impacts to brand performance.

Our Market Access services leverage our deep capabilities and expertise in commercialization from the beginning to the end of your products’ life cycle empowering your organization to make informed business decisions.

With this offering, we bring the opportunity to deepen and derive insights from managed care data such as payer data, manufacturer hub data, claims, and more; applied across various functions from account managers to high level strategy development.

Sharp Insights, Informed Decisions

Market access strategy is critical to ensure initial launch success and continuous prosperity, however, traditional approaches often lack considerations for nuances specific to your brand.

A critical component in today’s complex healthcare environment is the visibility into and understanding of the influences of the key stakeholders: payers, providers, and patients.

Turn Big Data Into Smart Data

  • Understand payer behavior
  • Analyze pharmacy and medical benefit landscapes
  • Anticipate payer and PBM responses to new product launch or indication expansion
  • Understand impacts to your brands’ market position as payer management changes

Business Decisions

  • Market Access Performance
  • KPI Development
  • Brand Insights
  • Proving Access Initiatives ROIs
  • Financial Forecasting & Modeling

Journey Analytics

  • Patient HUB Optimization
  • BI Process & Approval Insights
  • Account Rankings
  • Timeline of key events to therapy

Process Integration

  • Breakdown/Identify Process Silos
  • Derive Cross-Functional Insights
  • Pull-though Analytics
  • Patient Services Optimization

Organization & Governance

  • Streamline Internal Processes
  • Drive Marketing Operations
  • Account Rankings & Management
  • Field Sales Analytics

Payer Management

  • Payer Segmentation
  • Payer Contracting
  • Access & Management Landscape

Risk Management

  • Uncover Risks & Redirect Resources

Case studies

Market Access Analytics leverages our robust payer database to empower our clients with effective commercial strategy development.

MACS Competitive Readiness AssessmentMACS Competitive Readiness Assessment
MACS Sample Case Study - Analog Assessment for a mid-size biotech with an infusible, orphan assetMACS Sample Case Study - Analog Assessment for a mid-size biotech with an infusible, orphan asset

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